Tuesday, October 15, 2013
Some brands don’t allow private retailers to resell their products at all
Some brands don’t allow private retailers to resell their products at all. Companies who operate in this manner may own their own retail shops and online retail websites. This is rare, but there are still some companies who operate like this, not allowing any independent retailer – large or small – to carry their products.
Many brands don’t directly control their distribution channels, Cheap sexy underwear opting to allow wholesalers to handle distribution to retailers. However, even if they don’t directly control distribution, they still may establish policies that their wholesalers must follow. These policies may be very similar to the policies often employed by brands that directly control distribution, employing one or more of the following requirements:
1. A substantial minimum sales volume
2. A physical presence, not just an online storefront
3. An established history of retail sales and an exemplary credit rating
4. Strong recommendations from other vendors with whom a business has dealt
Companies who operate their distribution channels with any of these levels of control will most likely not allow small volume wholesale purchases, eliminating distribution to start-ups with limited capital. The best advice that I can give to a prospective retailer is to pick up the phone and do your research directly with the source. Call the company’s sales or public relations department and inquire about their distribution policies before putting forth a lot of effort searching for their products through wholesalers.sexy bandage dresses You’ll potentially save yourself hours of wasted time. Not to mention, if you happen to meet the requirements for establishing a direct relationship with the manufacturer, there is no better place to obtain your products.
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